Definition of Simple Subject in Grammar

Definition of Simple Subject in Grammar In traditional grammar, a simple subject is the particular noun  or pronoun that tells who or what a sentence  or clause is about. A simple subject may be a single word (e.g., Christmas is coming), a multi-word proper noun (Santa Claus is coming), or the key noun or pronoun in a complete subject  (The zombies in the basement are coming upstairs). In addition to nouns and pronouns, gerunds and infinitives can sometimes function as simple subjects (e.g., Walking is good for you and To give is better than  to receive). Examples and Observations The fish smells awful.  It cant be eaten.The odor of fish hung thick in the air.(Jack Driscoll, Wanting Only to Be Heard. University of Massachusetts Press, 1995)You have brains in your head.You have feet in your shoes.(Dr. Seuss, Oh, the Places Youll Go! Random House, 1990)A baby has brains, but it doesnt know much.(L. Frank Baum, The Wizard of Oz, 1900)In those tender mornings, the Store was full of laughing, joking, boasting and bragging.(Maya Angelou, I Know Why the Caged Bird Sings. Random House, 1969)Fern pushed a chair out of the way and ran outdoors. The grass was wet and the earth smelled of springtime. Ferns sneakers were sopping.(E.B. White, Charlottes Web. Harper, 1952)The farmer stood unafraid, unleashing his anger on drifters, on those who live hand-to-mouth. Uncle stood quietly, pulling fiercely on his mustaches.(Moa Martinson, My Mother Gets Married, 1936; translated by Margaret S. Lacy. The Feminist Press, 1988)George Washington was the first president of the Unite d States of America. He was a great American general.​  (Joan Heilbroner, Meet George Washington. Random House, 1989) The Brooklyn Bridge was New Yorks first electrified icon, lighting up the sky well before the Great White Way in the 1890s and 1900s. And the span helped spread the word about electrification, not only through direct experience but also in the press.(Richard Haw, Art of the Brooklyn Bridge: A Visual History. Routledge, 2008) Gerunds as Simple Subjects Looked at a certain way, walking is the most ordinary, natural, ubiquitous activity.(Geoff Nicholson, The Lost Art of Walking. Riverhead Books, 2008) Infinitives as Simple Subjects To love is the same as to be mad. This is the case because comparison, measurement, and calculation- the essential attributes of reason- lose both their importance and their meaning in love.(Rusmir Mahmutćehajić, On Love: In the Muslim Tradition. Fordham University Press, 2007) Identifying Simple Subjects The simple subject is the noun or pronoun in the complete subject that tells what the sentence is talking about. The other words in the complete subject modify the simple subject.Examples of Simple Subjects The steep steel ladder has become slippery. [Ladder is the simple subject; the steep steel ladder is the complete subject.]The woman in blue overalls climbs slowly and carefully. [Woman is the simple subject; it is the woman, not the overalls, that is climbing.]Passersby stare at this lonely figure. [In this sentence the simple subject and the complete subject are the same.]  The cab of the crane is still several feet above her. [Cab is the simple subject. The cab is being discussed here; the phrase of the crane is a modifier.]Helen Hansen will soon be ready for the days tasks. [In this sentence the two-word noun Helen Hansen is both the simple subject and the complete subject.] (Peder Jones and Jay Farness, College Writing Skills, 5th ed. Collegiate Press, 2002)

Outer Circle - Definition and Examples - World English

Outer Circle s - World English The outer circle is made up of post-colonial countries in which English, though not the mother tongue, has for a significant period of time played an important role in education, governance, and popular culture. Countries in the outer circle include India, Nigeria, Pakistan, the Philippines, Singapore, South Africa, and more than 50 other nations. Low Ee  Ling  and Adam Brown describe the outer circle as those countries in the earlier phases of the spread of English in non-native settings[,] . . . where English has become institutionalized or has become part of the countrys chief institutions (English in Singapore, 2005).   The outer circle is one of the three concentric circles of World English described by linguist Braj Kachru in Standards, Codification and Sociolinguistic Realism: The English Language in the Outer Circle (1985).   The labels inner, outer, and expanding  circles represent the type of spread, the patterns of acquisition, and the functional allocation of the English language in diverse cultural contexts.  As discussed below, these labels remain controversial. Explanations of Outer Circle English In the Inner Circle, English spread largely because of a migration of English speakers. In time each settlement developed its own national variety. On the other hand, the spread of English in the Outer Circle has occurred largely as a result of colonization by English-speaking nations. Here, two major types of linguistic development occurred. In some countries like Nigeria and India, where under colonial powers it developed as an elite second language, only a minority of the society acquired English. However, in other countries like Barbados and Jamaica, the slave trade had a significant impact on the variety of English spoken, resulting in the development of English-based pidgins and creoles.(Sandra Lee McKay, Teaching English as an International Language: Rethinking Goals and Approaches. Oxford University Press, 2002)The Outer Circle may be thought of as country contexts where English was first introduced as a colonial language for administrative purposes. . . . English is used in these countries for intra-country purposes. In addition to Outer Circle, terms frequently used to describe the manner in which English has evolved in these settings include institutionalized and nativized. In these countries, a variety of English has evolved which possesses the common core characteristics of Inner Circle varieties of English, but in addition can be distinguished from them by particular lexical, phonological, pragmatic, and morphosyntactic innovations.(Kimberly Brown, World Englishes:  To Teach or Not to Teach. World Englishes, ed. by   Kingsley Bolton and Braj B. Kachru. Routledge, 2006) Problems With the World Englishes Model Considering the history of the emancipation of various Englishes around the globe, it is obvious that the groundbreaking work emanated from and has been essentially focused on the Outer Circle. But it has been an uphill struggle. Even today, what is often termed international by Inner Circle scholars, publishers, etc. is often simply interpreted as the international spread of native-speaker Standard English (a minority variety in itself) rather than the way English has changed to meet international needs.(Barbara Seidlhofer, World Englishes and English as a Lingua Franca: Two Frameworks or One? World EnglishesProblems, Properties and Prospects, ed. by Thomas Hoffmann and Lucia Siebers. John Benjamins, 2009)As a large number speakers from the Outer-Circle and Expanding-Circle countries now live in the Inner-Circle countries, even native speakers of English are increasingly exposed to World Englishes. This means revising the notion of proficiency even for the English of native speakers . Canagarajah (2006: 233) maintains that, in a context where we have to constantly shuffle between different varieties [of English] and communities, proficiency becomes complex . . . one needs the capacity to negotiate diverse varieties to facilitate communication.(Farzad Sharifian, English as an International Language: An Overview. English as an International Language: Perspectives and Pedagogical Issues, ed. by F. Sharifian. Multilingual Matters, 2009) Also Known As: extended circle

Disaster recovery plan Term Paper Example | Topics and Well Written Essays - 1500 words

Disaster recovery plan - Term Paper Example In this regard, Cisco involves in introducing along with executing pioneering technologies as well as programs to deliver quality products to its huge figure of customer base and also to build a strong community worldwide (Cisco Systems, Inc., 2013). Thesis Statement The paper intends to review the present network architecture of Cisco Systems, Inc and propose network architecture of an alternate computing facility in relation to the occurrence of a disaster. Subsequently, a disaster recovery plan policy will be developed which will take into consideration aspects such as disaster declaration, assessment of security and disaster recovery procedures among others. In terms of market size, the business of Cisco is divided into various segments that include the United States, Canada, Asia Pacific region, European market and Japan as along with other emerging business markets. With regard to determine the layout as well as the organizational structure of Cisco, it has been apparently obse rved that the organization employs nearly 72,400 employees worldwide. The Chief Executive Officer (CEO) of the organization named John Chambers has designed a top-down organizational structure segregating into four main parts i.e. ... rganization is facing certain difficulties relating to its network architecture owing to the reasons of complex business environment and gaining momentum of extreme business market competition. The present network architecture of Cisco can be recognised raising greater value especially in the service sector providing emergency services at the time of happening any sort of disaster like earthquake and fire among others. Cisco introduced as well as developed a Network Management Reference Architecture (NMRA) to assist the customers in understanding as well as addressing the operational needs concerning on people, process and technology. At present, the strategy of the organization relating to the aforesaid network architecture is developing an innovative technological vision which is aligned with the business requirements to comply with the clientele requirements by a greater level. The aforesaid network architecture which follows by Cisco can be better explained with the help of the f ollowing pictorial illustration. Source: (Cisco Systems, Inc., 2013) Proposed Network Architecture of an Alternate Computing Facility in the Event of a Disaster For developing an alternate computing facility, CISCO needs to remain much focus upon strengthening its existing organizational framework. In addition, the organizational network structure of the organization is also required to be standardized in order to assist the customers for understanding the technologies as well as the offering facilities at the moment of the occurrence of any disaster. It is worth mentioning that at this present era of modernized world, the global business lifecycle vastly depends upon information and communication technology (ICT) by a greater level. The initial objectives of the IT network disaster

God of Small Things by Arundhati Roy - Dramatic Monologue Essay

God of Small Things by Arundhati Roy - Dramatic Monologue - Essay Example Do you think that you alone are the protector of Purity of the future generations! Purity! What sins you all continue to commit in the name of Purity! You’re so ruthless against Velutha as if he were no human being at all! You are a liar and commit perjury, and you brag about your self-righteous actions! You always deal with me with your famous double standards! Chacko marrying an English woman is an adventure and my marriage to a Bengali and Hindu is a sin according to your caste mentality! You cruelly dislike my children for being Hindu hybrids! You condemn me and condone Chacko! Why do you go hysterical for my being with Velutha? Does he not have man’s needs? Who are you to impose restrictions on my biological needs, my progression and regression? You call me an animal just because I refuse to be docile and submissive? I hate your ideal role models of women like Sita or Parvati. I want to walk out to a better, happier place with Velutha. You attack my life like a sui cide bomber bent on destroying me—emotionally! I am not willing to stay on the dividing line based on castes! You are out to destroy my only future—Velutha—and for that you plan to murder him legally, through the brutalized police department. You have broken him and me physically and mentally at the altar of phantasms of purity. I hate your maternal and martial conventionality from the bottom of my heart, and you have no business to lock me up at the altar of love defined as per your wicked mathematics, and I will continue to resist you for your efforts to destroy my identity. Cannot an ‘untouchable’ pursue happiness? I consider it my duty to love him and support his love for me by challenging these humiliating political and social structures. We both seek emancipation from the exploitation of the worst order. Rahel and Estha look up to Velutha as a father-figure. What’s wrong about it? They are unfortunate to have been denied love from their father.

Jet Blue Case Study Essay Example for Free

Jet Blue Case Study Essay This essay will examine in detail the human resource strategies, policies, and practices that were developed by Ann Rhoades who was the Executive Vice President of People at JetBlue Airways. Ms. Rhoades was very innovative with the development of the new HR policies, which up to that time had never been implemented by any other startup airline organization. Along with the strategies, policies, and practices, there were ï ¬ ve core values that were also established. These values provided an overarching vision for JetBlue Airways in order to direct all organization activities whether internal or external. The five core values were safety, caring, integrity, fun, and passion, which from JetBlue Airway’s management viewpoint was that if employees were happy then that would lead to greater successful recruitment and greater employee retention rates, which would potentially reduce or eliminate the likelihood of a union organization attempting to unionize the company. Three National Equal Employment Opportunity Laws JetBlue Airways hiring practices were compliant with the equal employment opportunity laws, which included the following: †¢ Title VII of the Civil Rights Act of 1964 Title VII , which prohibits employment discrimination based on race , color , religion , sex , or national origin †¢ Title VI of the Civil Rights Act of 1964 Title VI, which prohibits against exclusion from participation in, denial of benefits of, and discrimination under federally assisted programs on ground of race, color or national origin. †¢ Equal Pay Act of 1963, which protects men and women who perform to a large extent equal work in the same establishment from sex-based wage discrimination. (The U.S. Equal Employment Opportunity Commission, 2009) The hiring practices that were established by Ms. Rhoades were based upon five values, which were safety, fun, caring, integrity, and passion. These values were the cornerstone of JetBlue Airways hiring philosophy. With that being said, JetBlue Airway’s new employment model from the time the organization was formed was to focus on selecting particular employees that would best fit into the company’s core values as opposed to focusing on the employee’s skills and experience. This innovative approach could create a work environment that would promote a higher level of satisfaction amongst the employee’s and staff, but would also create a working environment that would be more uniform, which would mean that all employees would have similar work characteristics and behaviors. However, this process of hiring requires a greater subjectivity. By Jetblue Airways own admission, they used â€Å"a targeted selection process to identify employees who were most likely to ï ¬ t.† In addition, JetBlue provided customized employment packages intended to â€Å"ensure overall equity in treatment† (The case study of JetBlue Airways Starting from Scratch, 2001). For example, when JetBlue Airways offered an employment package for ï ¬â€šight attendants, there was a preference toward college students. This preference in hiring college students was apparent because JetBlue Airways offered more in the way of ï ¬ nancial compensation and lower indirect beneï ¬ ts. In addition, JetBlue Airways also offered a variety of unique and innovative pay and compensation packages for their pilots, ramp workers, and ticket agents, which were tailored around the employee’s needs rather than the needs of the organization. JetBlue Airways Internal Recruitment Method The main focus of an internal recruitment process within an organization is to fill vacant positions that become open over time and or to promote an employee in lieu of seeking a candidate outside of the organization, which saves the organization from paying the training costs associated with the training of new employees. However, JetBlue Airways internal recruitment method was to recruit known veterans of the industry from competing airlines. For example, David Neelman CEO of JetBlue Airlines originally worked for Southwest Airlines as their executive vice president, so Mr. Neelman developed working relationships with many within Southwest Airlines and subsequently recruited those same people to JetBlue Airways as his management team such as Ann Rhoades. JetBlue Airways External Recruitment Method External recruitment by an organization can be through a variety of mediums such as advertisements, recruitment agencies, and personal recommendations. The advantage of external recruitment for an organization is that it can create a larger pool of applicants from which the organization can choose the best candidate from. JetBlue Airways followed the traditional route of advertising in a newspaper. The advertisement for reservation agents was placed in a Salt Lake City newspaper, which resulted in a waiting list of twenty five hundred applicants. The outcome of JetBlue Airways recruitment process both internal and external was very successful, which was attributed to Ann Rhoades experience in human resources. Furthermore, the strategies used by JetBlue to attract employees created a very robust and experienced management team and as aforementioned a waiting list of twenty five hundred applicants. Personnel Selection Many organizations utilize a standard interview selection process which consists of a pre-established interview questions in order to measure the applicant’s skills and qualifications. However, JetBlue Airways conducted an interview process for their mechanics and pilots that was very unique. The process of interviewing the pilots was based upon JetBlue Airways five values that were translated into specific undesirable and desirable behavioral situations. Interview questions were then posed in respect to the pilot’s past behavior and how that particular behavior correlated into his or her decision making process, which was very unique considering a pilot must make snap decisions every day within a very chaotic environment. Furthermore, multiple interviewers were used in the interview process; the reasoning for the multiple interviewers was that if a pilot were to be selected for hire then all interviewers must reach a consensus rather than an average. The interview process for the mechanics was very similar to that of the pilots, but slightly different in that the mechanics were interviewed with one of the five JetBlue Airway values as the focal point of the interview. The one value was integrity, which a logical approach considering the safety of passengers and the mechanical reliability of an airplane is dependent the mechanic to do what is ethical. Performance Appraisal System The concept of performance appraisals have been around for over sixty years and it is a method by which a supervisor evaluates the job performance of a subordinate in a formal structured environment. This review takes the form of a periodic interview either semi annual or annual basis in which the work performance of the subordinate is examined and discussed. Weaknesses and strengths in performance are identified and the supervisor outlines opportunities for the subordinate to improve in those identified areas. The three factors that influence a performance appraisal system include the following: †¢ The appraisal should be based on standard †¢ Employee should have input into development of the standard †¢ Appraiser should be someone who has observed employee’s work 360-Degree Feedback Evaluation 360 degree feedback is an employee development feedback mechanism that is derived from employees within the company. This includes managers, coworkers, and ancillary staff, which is considered to be internal within the organization. In contrast, external feedback is derived from the customers and suppliers. It also known as multi-rater feedback system because it is concluded from several groups within and outside the company. The main reason for using the 360 degree feedback is to ascertain how you are thought of. In addition, to make the results more objective rather than subject; there is a neutral party that is involved. Lastly, 360 degree feedback provides the best insight into employee performance than any other appraisal method. The three advantages of using the 360 degree feedback include the following: 1. As the procedure of carry out the 360-degree appraisal need to have a lot of people to do the evaluation for the staff, it may include the staff in the company, from the top (manager) to the bottom (colleagues), even some external sources such as the customers. If it is conducted well, this can give the employee a more comprehensive and accurate view for the evaluation and also it is good for the staff’s self-development. It is more comprehensive than other appraisal methods since they may only need the manager to do the evaluation. 2. It increases the credibility of the appraisal result. Since the 360-degree appraisal methods need a lot of people to finish it, as mentioned before it may include of the manager also other staff, it can reduce the unfair of the result. It is because it contain everyone’s point of view, not only the manager or any single staff, then they cannot give some comments that show the evaluated employee is very good or not, then help the staff easily get to promote to higher position or make the staff lose the job. It can show that this appraisal can help to increase the credibility of the appraisal result. 3. The feedback from the peers can help to enhance the staff’s self-development. Not every appraisal methods will also include the feedback from the peers, that may only judge by the manager, so it is not easily show the real performance of the staff since the manager may not observe the performance of the staff in every single minutes and they may only have a blurred impression of the staff. (â€Å"Team P The advantages and disadvantages of 360-degree appraisal in the hospitality industry†, 2007) JetBlue Airways utilized the 360-degree appraisal as a means to measure the needed training and development of its employees. In addition, 360-degree appraisal was also utilized as means of ensuring that employees were adhering to JetBlue Airways values. The dimensions that were rated in the appraisal process reflected the five values. Factors Determining Employee Compensation Employee compensation must be fair and equitable to the employee and must be tied directly to the employee job evaluation, but there are two important factors that can skew the rating, which in turn will reduce the compensation for the employee. The two factors are job subjectivity and rapidity with wich the job fundamentally changes, which can create an innaccurate and unreliable evaluation. The following are four factors that are essential in determining financial compensation for an employee: †¢ Skill/Know How †¢ Effort †¢ Responsibility †¢ Working Conditions Discretionary Employee Benefits Many organizations offer discretionary benefits to their employees. However, there are the smaller organizations that are unable to offer discretionary benefits because of the inability to afford them, so in lieu of benefits they offer a higher starting salary or may provide compensation in other ways such as more days off per year or bonuses. Furthermore, discretionary benefits are reduced for part time employees. The three most common discretionary benefits that an organization offers to their employees are health insurance, paid time off, and retirement plan. JetBlue Airways offered medical benefits, personal time off rather than the traditional holiday and 401 K, which was the retirement plan. These benefits were provided to their full and part time employees. Conclusion In Summary, JetBlue Airways is an organization that prides itself on taking care of their customers, but they also go to great lengths to ensure that their employees are also taken care of by offering them the highest pay in the industry and other tailored benefits, which translates into a happy employee. Would you like to work for JetBlue Airways? References: http://www.eeoc.gov/facts/qanda.html Gittel, J. H., O’Reilly, C (2001). JetBlue Airways Starting from Scratch. Boston: Harvard Business School Publishing. Pp. 1-14 (78-91). http://project.shtm.polyu.edu.hk/wiki/index.php/Team_P_-_The_advantages_and_disadvantages_of_360-degree_appraisal_in_the_hospitality_industry

Imagination in Pat Barkers Regeneration :: Pat Barker Regeneration Essays

Imagination in Pat Barker's Regeneration It is through the imagination that we have the power to create and destroy. This theme holds true throughout Pat Barker's Regeneration and for the many characters in this novel who experience both the awful and inspired effects of the imagination. Pat Barker draws on many resources to support this claim, including the Book of Genesis, from which she cites the quotation "The imagination of man's heart is evil from his youth," spoken by the character David Burns on page 183 of this novel. Through this quotation and many other developments, the theme of the power of the imagination, both good and evil, perpetuates itself throughout Pat Barker's novel. The word "imagination" is one that has evolved throughout its many years in Biblical history. Its first and original meaning to the ancient Hebrews was that of "plotting or devising evil" rather than what we think of as imagination today: "the power of freely forming mental images" (Denton 685). The Hebrews thought of the power of the mind, for the most part, in the context of preparation for action rather than simply as a creative power (Denton 685). Although "imagination" in the biblical quote "The imagination of man's heart is evil from his youth" does mean the power to form mental images, it also has a sense of forming these images in preparation for evil action. Through this dual role of the imagination, that of plotting evil and creating images, we see the imagination as a double-edged sword that can be either destructive or constructive, depending on its use. In order to determine further the meaning of this quote, one must go to the Book of Genesis from the King James Version of the Bible, to Genesis 8:21, which reads as follows: "I will never again curse the ground because of man, for the imagination of man's heart is evil from his youth" ("God's" 547). The speaker here is God after He has destroyed the earth with a flood. When the first part of this quote is added to the second part found in Regeneration, one learns that God is resigning himself to the realization that men will always have an evil imagination, or evil tendencies, and that even destroying the earth could not correct these inclinations for evil in the heart and imagination of man ("God's" 548). Because the imagination has roots in the preparation and use for evil, it is easy to see how one could use the imagination for these same purposes in warfare.

Report on Importance of Communication in Tourism Industry

TOURISM AS COMMUNICATION: THE ROLE OF LANGUAGE IN TOURISM Ms. Neena Gupta V. Research Scholar, Dept. of  Ã‚  English , Univ. Of Jammu, Jammu-180006 Email:  [email  protected] com Phone: 9796491314 Introduction Tourism is one of the most remarkable success stories of modern times. The industry, which only began on a massive scale in the 1960’s, has grown rapidly and steadily for the past 30 years in terms of the income it generates and the number of people who travel abroad. Tourism is the largest service – sector in India. Tourism contributes 6. 23% to the national GDP Tourism generates 8. 8% of the total employment in India . India is to be a Tourism hotspot from 2009 to 2011. (This data is available on Indian Tourism Website). It has proved to be resilient in times of economic crisis and will continue to grow at a rapid pace of almost 4% a year in the 21st  century. According to the WTO (World Tourism Organization) forecasts, more than 700 million people will be travelling internationally by the year 2000, generating more than US $620 billion earning. But what is Tourism? It is important to understand Tourism as a concept as well as a phenomenon .It is not enough to treat Tourism as an industry and keep conducting research to increase profits. This industry is marketing aspects of a country or a region for profit. This implies that one invites visitors to access a part of one’s home or neighbourhood. This cannot be dismissed as mere business. Tourism, therefore, is an extremely complex endeavour. Not only are huge amount of money at stake, it is in addition providing economic incentives for protecting the natural environment, restoring cultural monuments, and preserving nature.In a small but important way, Tourism is contributing to the understanding among peoples of very different backgrounds. But above all, it performs the business of providing a break from stress of routine and fulfilling dreams of leisure travelling. Concept O f Tourism The dictionary  defines tourism as’travelling for pleasure’; and a tourist as ‘one who travels for pleasure. ’  Ã‚  Some definitions attempt to define Tourism in conceptual terms. These provide a theoretical framework in order to indentify the essential characteristics of tourism and what distinguishes it from similar, sometimes related, but different activities.Tourism is the temporary movement of people to destinations outside their normal places of work and residence, the activities undertaken during their stay in these destinations and the facilities created to cater to their needs. Thus Tourism cannot  be treated like any other industry. The  Twentieth century changed the world forever. Technological advances translated into rapid strides in development in all fields—economic, political, social, arts and culture. Travelling, for profit or pleasure, came out of its exclusivity and became more routine.In the feudal world only th e Aristocracy would embark on a ‘Grand Tour’ of the ‘Continent’ or a ‘Voyage’ around the world. A more equal and prosperous population led the world towards this complex phenomenon we call Tourism. In  Ã‚  its simplest form it is travel to new lands; the experience of the exotic in the unfamiliar; an attempt to educate ones’ self  Ã‚  or simply immerse ones’ self in the joys of travel. The space of a hundred years between the twentieth century and the twenty-first has changed tourism from travel to a form of social activity.Rapid strides in knowledge about different, and little known parts of the world and their cultures has revolutionized the concept of tourism. The conceptual framework of human ‘Thought’ has undergone several transformations and the new world is an amalgam of a considerable number of worlds formed out of disparate ‘thoughts’. Right from the onset of the last century the world has be en searched and researched as a set of separate but related structures.The smug and complacent divisions of nation, religion and God; of the earth and its resources; of the space surrounding humans broke down in an acknowledgement that all these are a common heritage of all. Intellectual movements that developed in France in the 1950s and 1960s analysed human culture  semiotically. They are concerned with the analysis of  language,  culture, and  society. The structuralist mode of reasoning has been applied in a diverse range of fields, including  anthropology,  sociology,  psychology,  literary-criticism  and  architecture.Post-structuralism emphasizes the ways in which different aspects of a cultural order, from its most banal material details to its most abstract theoretical exponents, determine one another. These philosophies  Ã‚  Ã‚  Ã‚  include many, widely varying disciplines into a synthetic view of knowledge and its relationship to experience, the body , society and economy – a synthesis in which these are a part. Social theorists such as  anthropologist  and  ethnographer  Claude Levi-Strauss,  Marshall Sahlins,  James Boon  and  Pierre Bourdieu  have analysed human culture and society as a system of structures that need to be studied and analysed.The Postmodern philosophy and other related philosophies  such as a structural and scientific approach to all human activities like marriage, cultural values, religious beliefs, social conventions, art and traditions of peoples of the world  is a movement away from the viewpoint of  modernism. More specifically it is a tendency in contemporary culture characterized by the problem of  objective truth  and inherent suspicion towards  global cultural narrative or meta-narrative.It involves the belief that many, if not all, apparent realities are only social constructs, as they are subject to change inherent to time and place. It emphasizes the role of l anguage, power relations, and motivations; in particular it attacks the use of sharp classifications that are absolute and rigid, rather, it holds realities to be plural and relative, and dependent on who the interested parties are and what their interests consist in. With so much thought being generated in a cross-cultural, globalised scene, the concept of tourism has become a many-layered complex of meanings.Tourism has become the subject of much research. In  Global Tourism,  Davidson contends that tourism is not an industry at all. Tourism should not be viewed as a product activity or product but as a social phenomenon, an experience or a process. Recent research on tourism postulates that there are three approaches in defining Tourism—technical, economical and holistic. The first attempts to collect data by identifying tourists; the second treats Tourism as a business and industry. Holistic approach or definition attempts to include the entire essence of the subject. GMS Dann treats Tourism as a sociological process, an art of promotion, with a discourse of its own. The language of Tourism has its own essence. Tourism as Communication The social aspect of tourism enhances its value as a communicative process because  Tourism is an industry with a difference. There is an undeniable exchange between places and people. This exchange is what is meant by communication. Communication happens at many levels (even for one single action), in many different ways, and for most beings, as well as certain machines.Several, if not all, fields of study dedicate a portion of attention to communication widely, some recognizing that animals can communicate with each other as well as human beings, and some are more narrow, only including human beings within the different parameters of human symbolic interaction. Communication  is the activity of conveying  Ã‚  information. Communication  requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast distances in time and space.Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver has understood the sender. Thus, communication is a two- way process. The interaction of the tourist with the places he visits and the people he meets is therefore, a form of communication in which both the visitor and the visited form a communication cycle. A considerable amount of weightage is given to the power of impressions on the mind of a person living in the twenty-first century.One of the most important aspects of Tourism is the communication of the impressions created in the minds of tourists. These include non-verbal aspects — sights and sounds communicate a general impression– and the verbal aspect of communication– language p lays an important role in creating impressions. In the field of Tourism, communication, both non-verbal and verbal, can play a vital role in the promotion and profitability of this socio-economic process. THE  Ã‚  LANGUAGE OF TOURISM The third part of the paper deals with the language of tourism and its relevance to tourism in India.The International standard for Travel and Tourism, as recommended by the Ottawa Conference and adopted by UN  Ã‚  Statistical  Ã‚  Committee , proposed  Ã‚  leisure, recreation and holidays; visiting friends and relatives; business and professional; health treatment; religion/ pilgrimage; historical; other (transit etc. ),as tourist activities. The Global Tourist in India seeks  novelty, history,  knowledge, retreat, shopping,  medical expertise, and the endless variety of Indian culture   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Every field has its language—the language of music, of art†¦so does Tourism.The language of Tourism, however, comprises of the non- verbal and verbal aspects of Tourism. Non- Verbal Communication And Tourism Nonverbal communication  describes the process of conveying meaning in the form of non-word messages such as  Ã‚  gesture,  body language  or  posture;  facial expression  and eye contact; object communication such as  clothing,  hairstyles,  architecture,  symbols  and  infographics, as well as through an aggregate of the above. Non-verbal communication is also called silent language and plays a key role in human day to day life from habits to etiquettes to civic sense and moral attitude.Visual communication  is the conveyance of ideas and information through creation of visual representations. Primarily associated with  two dimensional  images, it includes:  signs,  typography,  drawing,  graphic design,  illustration, colours, and electronic resources, video and TV. Canadian media scholar  Harold Innis  had the theory that people use different typ es of media to communicate and which one they choose to use will offer different possibilities for the shape and durability of society.His famous example of this is using  ancient Egypt  and looking at the ways they built themselves out of media with very different properties stone and papyrus. Papyrus is what he called ‘Space Binding'. It made possible the transmission of written orders across space, empires and enables the waging of distant military campaigns and colonial administration. The other is stone and ‘Time Binding', through the construction of temples and the pyramids that  Ã‚  can sustain their authority generation to generation, through this media they can change and shape communication in their society.This is an instance of Historical Tourism as well as visual and non-verbal communication. There are several examples of non-verbal and visual signs in the context of Tourism. These include historical monuments, places of interest, scenery, national par ks, rivers, forests etc. Indian Tourism offers an endless variety in all these. But our historical edifices silently communicate our inability to treasure our  controversial history, and our indifference towards the proud preservation of our cultural heritage, through the defacement of our historical structures by both, the public and the government.Keeping these points in mind one only has to  Ã‚  look around oneself to see what kind of non-verbal language we are using to woo our Tourist—filth on roads, dirty toilets, rape of foreign tourists, over-pricing of souvenirs, cheating, shabby treatment of women and the elderly, throwing water over balconies, or garbage in the handiest corner,†¦ the list of the  Ã‚  non-verbal images India communicates to the world through the tourists is not always what one wishes to project or convey. First we have to improve our non- verbal and visual signals; then our verbal skills.The sensitive advertisements made by` Incredible Ind ia’ are a very good step in this direction. The ‘DevoAtithiBhavo’ campaign is trying to sensitise the Indian public to view their actions and understand how they can appear to the outsiders or to Tourists. Verbal communication  is related to words and does not synonym for verbal or spoken message. Therefore, vocal voices that are not words, such as a mumble, or singing a wordless note, are nonverbal. Sign languages and writing are normally known as verbal communication.Nonverbal communication can be done by any  sensory  channel like with the help of sight, hear, smell, feel or taste. The forms of  verbal communication are sound, words, speaking, and language. Verbal aspects of language are  Visible or Written and Audible or Spoken,  Speech also contains nonverbal elements known as  paralanguage. These include voice quality, emotion and speaking style as well as prosodic features such as  rhythm,  intonation  and  stress. Likewise, written t exts include nonverbal elements such as handwriting style, spatial arrangement of words and the use of  emoticons  to convey emotional expressions in pictorial form.Oral communication,  while primarily referring to spoken verbal communication, typically relies on words, visual aids and non-verbal elements to support the conveyance of the meaning. Oral communication includes discussion, speeches, presentations, interpersonal communication and many other varieties. In face to face communication the  body language  and voice tonality plays a significant role and may have a greater impact on the listener than the intended content of the spoken words. Spoken Language contains elements like  audibility  and  comprehensibility.Comprehensibility lies in the correct  modulation,  accent,  intonation,  vocabulary,  grammar. Visible verbal Language  refers to  bill boards,  sign boards,  pamphlets/leaflets,  menus in restaurants,  magazines, books—t ourist guide-books, literary books†¦Here also bad printing, wrong spelling and shoddily translated works convey to Tourists the impression of a badly educated and unaware India. Communication is thus a process by which meaning is assigned and conveyed in an attempt to create shared understanding. This process enables  collaboration  and  cooperation.Language is the most natural link between humans today. The variety of languages in the world makes verbal communication a challenge. The development of English, Spanish and Chinese as the language of a major segment of the global population is a healthy development. A common, communicative language is required to enhance tourism Verbal Language and Indian Culture. There are many Indias within India. Linguistic identity is an integral part of Indian-ness and culture. Indian history, literature, science, medicine, religion and spiritual knowledge is a priceless heritage preserved in hundreds of languages.Language  in India is a many-splendoured thing  Ã¢â‚¬â€œÃ‚  there are several classes of  Indian languages– classical, regional,  dialect,  Ã‚  official,national. Since communication requires adeptness in language—both, national and international, Indian Tourism must pay attention to the socio-cultural-lingual aspect of India. Just as one pays attention to the non- verbal communication that Indians may convey to Tourists, it is important to ensure that the verbal communication of India and its public is impressive and Tourist-friendly.The language of any country or region is an indicator of the nature and complexity of its culture. The official languages of the country as well as of the states must be communicated to the Tourist in a befitting manner. This means that English and Hindi, and regional languages must be promoted and encouraged. This sounds simple but is a very tricky issue. With the emphasis on science and professional  subjects, language studies has been neglectedâ €”students and universities, both have let  Ã‚  the standard of language slide.Consequently, English, while preferred by the majority of young Indians, remains a difficult language to master, and native languages suffer due to indifference and the contempt of the familiar. Moreover, these languages do not seem to offer any avenues of advancement, as there are not many profitable careers in regional or rural languages. The Tourism sector can benefit enormously, at the same time it can revive  Ã‚  interest  Ã‚  in learning languages among the youth. It can, and should work towards raising the standard of language in the Tourism sector.It can do this in two major ways. First, it must engage persons with good language ability— in English, Hindi along with one or more regional languages. Second, it must invest time and money in Training. Language Training  in India is multi faceted—and involves the consideration of two vital issues–Indian Languages and In dian Heritage. The language Users—employees at  information desks, reception centers,  booking centres should have a high level of communication skills.The personnel working in the Tourist areas must be well-versed in the historical, geographical. cultural and socio-economic significance of the area they operate from. Tourist Guides  are a very visible face of tourism. A great presenter must capture the attention of the audience and connect with them. The audience or tourists should have a positive impact with his/her body language and tone of voice. Visual aid can help to facilitate effective communication and is almost always used in presentations for an audience.Here, the use of English, Hindi and of the local language is an important factor in making the experience a good means of communication between India and the Tourist. A widely cited and widely misinterpreted figure used to emphasize the importance of delivery states that â€Å"communication comprise 55% body language, 38% tone of voice, 7% content of words†, the so-called â€Å"7%-38%-55% rule†. This is not, however, what the cited research shows – rather, when conveying  emotion,  if body language, tone of voice, and words  disagree,  then body language and tone of voice will be believed more than words.A Guide who does not know the history and significance of the tourist item he is presenting would spoil the pleasure of the experience for the Tourist. If he knows and cannot communicate either due to poor communication skills or incomprehensible accent the whole exercise is rendered futile. Since the Guide represents, both, the tourism sector and the country and society of the visited, the poor performance of the Guide communicates a certain impression detrimental to the image of the country or state.At this point, an illustration of the use of Urdu in the Tourism of Jammu and Kashmir may add weight to the argument. If the personnel of the Tourist Departmen t have proficiency in English, Hindi, and Dogri, Urdu or Ladakhi, the temples of Jammu, the monuments of the Mughals and the eternal mountains of Ladakh would come alive for any Tourist and remind him forever of the richness, big-heartedness and timelessness of India. On the other hand, ignorant, and bad speakers may create the impression that a once great people have become an apology of a nation.Recommendations for making tourism more successful:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Make non-verbal signs of communication strong, correct and positive in their impact. People associated with the tourism industry must understand the vital role of language. Language is one of the most important tools in their work -kit   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The attitude of the industry towards the language-ability of their policy-makers, executives and field-level workers should not be indifferent   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Training in Languages must be stringent   Ã‚  Ã‚  Ã ‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Special hubs must be created for teaching language skill ConclusionLanguage is a vital indicator of the level of any civilization. The level of the proficiency in language highlights culture of the people. Skill in the local, regional, national and an international language is the Brahamastra that will provide the cutting edge to successful Tourism SELECT  Ã‚  BIBLIOGRAPHY 1. Burkart, AJ and Medlik, S. Tourism: Past, Present and Future. London: Heinemann, 1974. 2. Conrady, Roland and Buck, Martin, ed. Trends and Issues in Global Tourism . Berlin: Springer, c2008. 3. Dann, Graham M. S. Global Tourism. New York: CABI Pub. , 2008. 4.Dann, Graham M. S. The Language of Tourist: A Sociolinguistic Perspective. Wallingford, Oxon, UK : CABI Pub. , 1996 5. Dann, Graham M. S. Tourist as a Metaphor of the Social World. New York: CABI Pub. , 2002 6. Leed, J. Eric. The Mind of the Traveler: From Gilgamesh to Global Tourism. NY: Basic Books, 1991. 7 . Meethan, Kevin. Tourism in Global Society: Place, Culture, Consumption. New York: Palgrave, 2001 8. Roudinesco, Elisabeth. Philosophy in Turbulent Times: Canguilhem, Sartre, Foucault, Althusser, Deleuze, Derrida. New York: Columbia University Press, 2008

Is the Customer Really King? Essay

The marketing world, much like the financial world, has been in considerable flux. But one thing seems fairly clear, and it has to do with the shifting balance of power between the companies that produce the goods, the retailers that stock and distribute them, and the consumers who are counted on to buy what’s provided. For a good many years, the world largely belonged to the manufacturing and marketing powerhouses that dominated consumer demand through the twin powers of promotion and product development: They sold, you bought. But a few decades ago, there was a sea change in which power transitioned to the retailers. The major retailers controlled what was featured in the stores and what appeared on the shelves and thereby determined what was available for the shopper to buy. Marketplace control went from Procter & Gamble and Sony to Walmart and Best Buy. But now we’re told that we’re in an entirely new age — the â€Å"new normal† — when neither the manufacturer nor the retailer is in charge. Today, the story goes, the customer finally runs the show. There’s a good deal of evidence in support of this. Not too long ago, mighty Walmart reportedly was forced to reinstate about 300 items that the company had eliminated from its shelves in an attempt to streamline its operations. Walmart shoppers apparently weren’t pleased with the disappearance of some of their favorite brands, and they let the company know it. The lesson learned, in the words of former CEO Lee Scott: â€Å"Rule No. 1 in retail, don’t aggravate your customer.† Of course, Walmart isn’t alone in recognizing the need to pay closer attention to customers, whose loyal patronage can’t simply be assumed. Other retailers are also responding to the emergence of the newly empowered consumer. For example, Walgreens announced a renewed emphasis on â€Å"customer centric retailing,† redesigning up to 3,000 of its stores to make them easier to shop and more enjoyable for their shoppers. In the words of one leading industry advisor, retailers today have to take a different approach; they must â€Å"focus on exactly what the customer wants.

Free Essays on Goal Setting

Goal setting is defined as, â€Å"Attaining a specific standard of profficiency on a task, usually within a specified time limit.† Goals are categorized into three different areas. The first is subjective, which means just â€Å"having fun or participating in exercise.† The second category is general goals which includes â€Å"winning a championship or making a team.† The last category is specific goals which would be improving on one statistics. After in depth testing and observation experts say that setting goals do influence performance. The players strive to reach the goal set and facilitate themselves to accomplish, such as reaching a certain number of statistics. The Mechanist Theory describes goal setting better than other theories do. The mechanist theory says that goal setting influences in four ways. The first is that athletes direct their attention and actions towards accomplishing the goal. The second is helps performer mobilize their effort to doing what needs to be done to reach the goal. Thirdly, goal setting will give the athlete prolonged effort and increase their persistancy. And lastly, it allows one to employ new strategies and tactics, this pertains to coaches more than the player. There are certain goal setting guidelines that one should follow. The list consists of these, set specific goals, make them difficult but realistic, have them short and long range goals, have goals for practice and for the game and make the goals positive. There is also a list of goals for what not to do when setting them. They are not to have too many to soon, do not make them too general, do not just make them technique related goals and do not fail to modify if needed. Goals can be set by either the coach or the players. When coaches set goals they should record statistics and such to have for seeing improvements and for not accomplishing the goals. A main step in coaches having their teams set goals is the coach needs to step in when... Free Essays on Goal Setting Free Essays on Goal Setting Goal setting is defined as, â€Å"Attaining a specific standard of profficiency on a task, usually within a specified time limit.† Goals are categorized into three different areas. The first is subjective, which means just â€Å"having fun or participating in exercise.† The second category is general goals which includes â€Å"winning a championship or making a team.† The last category is specific goals which would be improving on one statistics. After in depth testing and observation experts say that setting goals do influence performance. The players strive to reach the goal set and facilitate themselves to accomplish, such as reaching a certain number of statistics. The Mechanist Theory describes goal setting better than other theories do. The mechanist theory says that goal setting influences in four ways. The first is that athletes direct their attention and actions towards accomplishing the goal. The second is helps performer mobilize their effort to doing what needs to be done to reach the goal. Thirdly, goal setting will give the athlete prolonged effort and increase their persistancy. And lastly, it allows one to employ new strategies and tactics, this pertains to coaches more than the player. There are certain goal setting guidelines that one should follow. The list consists of these, set specific goals, make them difficult but realistic, have them short and long range goals, have goals for practice and for the game and make the goals positive. There is also a list of goals for what not to do when setting them. They are not to have too many to soon, do not make them too general, do not just make them technique related goals and do not fail to modify if needed. Goals can be set by either the coach or the players. When coaches set goals they should record statistics and such to have for seeing improvements and for not accomplishing the goals. A main step in coaches having their teams set goals is the coach needs to step in when...

Introduction to the Coase Theorem

Introduction to the Coase Theorem The Coase Theorem, developed by economist Ronald Coase, states that when conflicting property rights occur, bargaining between the parties involved will lead to an efficient outcome regardless of which party is ultimately awarded the property rights, as long as the transaction costs associated with bargaining are negligible. Specifically, the Coase Theorem states that if trade in an externality is possible and there are no transaction costs, bargaining will lead to an efficient outcome regardless of the initial allocation of property rights.† What Is the Coase Theorem? The Coase Theorem is most easily explained via an example. Its clear that noise pollution fits the typical definition of an externality, or a consequence of an economic activity on an unrelated third party, because noise pollution from, say, a factory, a loud garage band, or a wind turbine potentially imposes a cost on people who are neither consumers nor producers of these items. (Technically, this externality comes about because its not well defined who owns the noise spectrum.) In the case of the wind turbine, for example, its efficient to let the turbine make noise if the value of operating the turbine is greater than the noise cost imposed on those who live near it. On the other hand, its efficient to shut the turbine down if the value of operating the turbine is less than the noise cost imposed on nearby residents. Since the potential rights and desires of the turbine company and the households are clearly in conflict, its possible that the two parties will end up in court to figure out whose rights take precedence. In this instance, the court could decide that the turbine company has the right to operate at the expense of the nearby households or that the households have the right to quiet at the expense of the turbine companys operations. Coases main thesis is that the decision reached regarding the assignment of property rights has no bearing on whether the turbines continue to operate in the area as long as the parties can bargain without cost. How Does It Work in Practice? Why is this? Lets say that its efficient to have the turbines operating in the area, i.e., that the value to the company of operating the turbines is greater than the cost imposed on the households. Put another way, this means that the turbine company would be willing to pay the households more to stay in business than the households would be willing to pay the turbine company to shut down. If the court decides that the households have a right to quiet, the turbine company will probably compensate the households in exchange for letting the turbines operate. Because the turbines are worth more to the company than quiet is worth to the households, some offer will be acceptable to both parties, and the turbines will keep running. On the other hand, if the court decides that the company has the right to operate the turbines, the turbines will stay in business and no money will change hands. This is because the households arent willing to pay enough to convince the turbine company to cease operation. In summary, the assignment of rights in this example didnt affect the outcome once the opportunity to bargain was introduced, but the property rights did affect the transfers of money between the two parties. This scenario is realistic: In 2010, for example, Caithness Energy offered households near its turbines in Eastern Oregon $5,000 each not to complain about the noise that the turbines generated. Its most likely that in this scenario, the value of operating the turbines was greater to the company than the value of quiet was to the households, and it was probably easier for the company to proactively offer compensation to the households than it would have been to get the courts involved. Why Would the Coase Theorem Not Work? In practice, there are a number of reasons why the Coase Theorem may not hold (or apply, depending on context).  In some cases, the endowment effect could cause the valuations elicited in negotiation to depend on the initial allocation of property rights.  In other cases, negotiation may not be feasible either due to the number of parties involved or social conventions.

The Research Project Essay Example | Topics and Well Written Essays - 250 words

The Research Project - Essay Example By identification, the group members are proud to be associated with the group, are willing to inform people from the outside that they are participants of the group, and perceive the goals and purpose that the team or the group pursues as their own. Cohesive teams or groups have minimal turnover in membership. A group becomes more cohesive when it can maintain the core members for a long time compared to a group with high member turnover. Participant’s membership detainment may translate to satisfaction in the group. It shows that the members value the association, are receiving benefits from group’s participation, and have invested money or time significantly in the group (Hunziker et al., 2011). When a group is cohesive, there is effective attainment of goals, high quality and quantity of communication and the group exerts significant influence over its members. Conformity, defined as going along, is demonstrated when members neglect a particular position opposed to other team or group members to the advantage of the view of the majority. The abandonment, also called conforming, can happen due do a variety of reasons including emotional or logical persuasion, time constraints, perceiving that continued argument is futile and coercion. If members of the group conform to group’s greater benefits, then the group’s potentials are reached with minimal resistance (Hunziker et al., 2011). Hunziker, S., Johansson, A. C., Tschan, F., Semmer, N. K., Rock, L., Howell, M. D., & Marsch, S. (2011). Teamwork and leadership in cardiopulmonary resuscitation. Journal of the American College of Cardiology, 57(24),